Last updateWed, 18 Oct 2017 12am

What's New

Jewelers Mutual brings Pearls of Wisdom to your website

Jewelers Mutual Insurance Company, provider of Perfect Circle® Jewelry Insurance, offers a unique web tool to help differentiate your business and bring added value to your website. Similar to the special brochure available for in-store distribution, the innovative Pearls of Wisdom web tool provides beneficial jewelry cleaning and care tips to customers (and prospective customers) who visit your site.

Renata unveils Multi-Pack - new multi-functional watch battery packaging

(DALLAS) - Sy Kessler Sales, Inc., the North American headquarters for Renata Batteries of Switzerland, recently launched their innovative new packaging design.  Renata’s Multi-Pack (MP) packaging incorporates the benefits of conventional, individually perforated tear-strips of 5 cells, and volume strip’s compact packaging of 20 cells, all into one multi-functional packaging of 10 cells for all silver oxide watch battery types.

Stuller, Inc. introduces the Create Bar

A turnkey custom design solution for retail jewelers


(LAFAYETTE, La.) - Prime manufacturer, Stuller announces the launch of the Create Bar–a turnkey custom design solution for the independent retail jeweler.

“The Create Bar combines the top selling services Stuller has to offer such as prototypes, CounterSketch Studio™ and marketing into one, easy-to-use solution,” says Maren Rosen, executive director of bridal and jewelry. “Not only does it allow jewelers to brand themselves, but also creates that enhanced experience today’s customer is looking for when they walk into a jewelry store.”

After extensive market research, Stuller identified a common thread in consumer behavior: when shoppers were presented with interactive selling tools like prototypes or custom design programs, separately from one another, they responded positively, but still exhibited a desire for a more connected shopping experience. Using this knowledge as a springboard, Stuller started to build a solution that married low-cost inventory and an elevated customer experience through its digital tools, Stuller.com and CounterSketch Studio.

Kelly Waters’ new line, EverLink, creates special moments and memories

Family links and special moments are the reasons for the creation of EverLink, the new jewelry line now available at Kelly Waters, Inc. The Boston-based, family-owned premium jewelry manufacturer has served independent jewelers for more than 50 years and is well-known for providing quality products that have emotional meaning and for its exceptional customer service and support.

Darling Imports to release new wholesale and retail catalogs

As the gemstone industry continues to evolve, Darling Imports is helping customers navigate the difficult terrain. “Our priority is educating our customers with new market pricing and trends,” says Konrad Darling.  “With the introduction of our new wholesale catalog, we are making this possible.”