Last updateTue, 17 Jan 2017 8pm

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Midas Chain’s Sideways Cross features special meaning

East2West Sideways Cross has become hot item

(BERGENFIELD, N.J.) - Premier jewelry manufacturer Midas Chain has created a cross that has been making a buzz across the jewelry industry. Jewelers around the country have been explaining to customers why the cross is horizontal instead of the usual vertical style.

Midas did some research and found an interesting quote in the New Living Translation of the Bible in Psalm 103:12. The entire collection was named East2West, because the verse reads: “He has removed our sins as far from us as the east is from the west.” This is translated in similar ways in a variety of versions as well.

The Jewelers Board of Trade releases iPhone/iPad Mobile App

(WARWICK, R.I.) - The Jewelers Board of Trade (JBT), has added an iPhone/iPad version of the Sectional Red Book mobile App to its suite of Red Book products. This follows on the release of an Android version of the App earlier this year.  The JBT Sectional Red Book mobile App search engine calls up company names, addresses, and credit ratings for specified geographic territories searchable by name, zip code, city and proximity, and business type. Members can instantly view a company’s location on a map, phone via an instant “Dial Now” feature,  and add customized notes for each company.

Henderson Collection introduces Italian Gardens Collection

Style, luxury, innovation and European engineering. That may sound like the tagline for a high-end automobile, but it is actually the description for the new Italian Gardens line of 18k gold jewelry by Henderson Collection. Thanks to engineering, the openwork Italian Gardens designs are strong enough to keep from crushing, yet light enough to provide high-end 18k gold jewelry within a reasonable price point.

ASHI releases new Silver Stones Collection catalog

ASHI is pleased to announce the release of its new and inspiring Silver Stones catalog. This catalog is a comprehensive collection of silver & diamond rings, pendants, earrings and bracelets that ASHI manufactures and stocks for overnight delivery. The 20 page book includes more than 275 silver jewelry styles presented in a visually elegant layout. ASHI’s beautiful and affordable Silver Stones Collection in 925 sterling silver with diamonds is retail priced from $69 to $399. This collection is styled to make fashion jewelry affordable and drive new and existing customers into your store.

North American Jewelers unveils 2013 Valentine’s Day Flyer

North American Jewelers is pleased to introduce their 2013 Valentine’s Day Flyer (inserted in this issue). The one page, 8 ½ x 11 flyer, is designed to attract the Valentine’s consumer that is looking for a gift less than $299.

North American Jewelers has merchandised color diamonds of red, blue, black and chocolate at attractive price points ranging from $79 to $199. Their popular Dancin’ Diamond Collection is featured with price points beginning at $149.

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