Last updateTue, 17 Apr 2018 11pm

What's New

Simply Diamonds’ new styles, partnership approach create “simple success” for retailers

Announces new styles to build on success into 2014

Simply Diamonds, the makers of the Heartbeat Diamond Collection, a collection of precision cut diamonds mounted in a state of constant motion, has introduced powerful new styles for 2014. The new styles include:

  • Three new designs of Sterling Silver Heartbeat earrings
  • Two new 14 KT gold pendants
  • Two new pendants that incorporate Heartbeat in Steal Her Heart branded pendants; one in sterling silver and one in 14 KT gold.


Partnering Approach

Simply Diamonds strives to offer only the styles that retailers want to stock because they sell quickly. Simply Diamonds provides extensive support in branding, advertising and promotion, including: ready to run print ads, TV ads, radio ads, posters, flyers, video footage, high resolution artwork, web and social media support and access to an experienced advertising agency to help personalize and put these tools to work.

Additionally, Simply Diamonds is committed to ensuring you have the styles you need when you need them by providing just-in-time shipping. This powerful combination of style and partnership creates tremendous success for their retail customers.

Comments from some of Simply Diamonds’ satisfied customers:

Tim Gannaway, Gannaway Brother’s Jewelers, Warrenton, OR: “Heartbeat is the number one rollout in forty three years. I had underestimated the strength of the product. Simply’s ability to ship for next day delivery built the success.”

Dan Greiner, Blue River Jewelry, Seward, NE: “Beats the competition by leaps and bounds. Good looking product and price points with far less investment.”

Larry Gilinsky, Bergman Jewelers, Omaha, NE: “You keep my heart beating with great service!”

Mark Garcia, Garcia & Co. Jewelers, Farmington, NM: “Sold as fast as they were coming in. It’s December twenty third, we have three silvers left in the case, expect twenty this morning and expect to sell all by tomorrow at $485 average retail sale.”

Dick Amos, Amos Jewelers, Wray, CO: “The company and the product are the real deal.”

“With the launch of new styles and new tools for our retail partners, we are dedicated to continuing to grow the success of the Heartbeat and Steal Her Heart brands this Valentines Day, spring, and beyond,” said Roopam Jain, CEO, Simply Diamonds. “Simply Diamonds is excited to share our tools for success with retailers to build a profitable 2014.”


About Simply Diamonds

New York City-based Simply Diamonds Inc. is a firm committed to providing high turn, in stock, competitively priced, quality diamond jewelry to independently owned jewelry retailers. SDI is best known for great value in entry level diamond solitaire earrings. SDI excels in price point bridals, anniversary bands, fashion pendants and earrings.

For more information please contact Simply Diamonds at 800-746-7062 or This email address is being protected from spambots. You need JavaScript enabled to view it., or visit www.simplydiamondsusa.com, www.theheartbeatdiamondcollection.com and www.stealherheart.com.

IDD launches the IDDeal Credit Card Program

IDD of New York, a premier supplier of diamond jewelry programs for over 30 years, proudly announces the launch of the IDDeal Credit Card Program; the ultimate consumer finance solution designed to take your business to the next level.  

This latest program release from IDD employs a revolutionary concept that, for the first time ever, has the potential to bring big results for the independent retailer in 2014 and for years to come. Carefully designed with one goal in mind, the IDDeal Credit Card provides credit approvals amongst the broadest in the industry using a simple application process. 

Jewelers Mutual launches new loss prevention resource on JewelersMutual.com

(NEENAH, Wis.) - In just under two minutes, jewelers can learn how to avoid costly shipping losses by watching a new video created by Jewelers Mutual Insurance Company. Jewelers Mutual produced “Ship Jewelry Safely and Securely” as a teaching tool that can aid jewelry businesses in avoiding shipping losses.

The new video is just one component of a new loss prevention resource on JewelersMutual.com’s Safety and Security page. With this new online resource, Jewelers Mutual will take a wealth of information it has gathered and break down effective loss prevention strategies into weekly tips and information that is easy for jewelry business owners and managers to share with their employees.

Kameleon Jewelry® releases newest catalog

JewelPop Inc. has announced the latest release from their popular Kameleon Jewelry® line. Kameleon Jewelry is renowned for their personalized jewelry, and this release is no different.  Kameleon’s™ newest look book, Volume 17, consists of 64 pages filled with new jewelry, JewelPop, and accessory choices, which are sure to delight.

Ignite your passion with the EMotion Diamonds Collection by ASHI


(NEW YORK) - Passion… Love… Fire… all ignite with ASHI’s EMotion Diamonds Collection.

ASHI is excited to launch its much awaited revolution - EMotion Diamonds - an exquisite Collection of Diamond Jewelry which has given diamonds a whole new reason to shimmer and sparkle with every movement and pulsating heartbeat of the individual wearing it. It’s center diamond is set in such a way that when worn, it continuously moves - giving it a breathtaking effect. What a way to say, “You Shine like a Diamond!”