A turnkey custom design solution for retail jewelers
(LAFAYETTE, La.) - Prime manufacturer, Stuller announces the launch of the Create Bar–a turnkey custom design solution for the independent retail jeweler.
“The Create Bar combines the top selling services Stuller has to offer such as prototypes, CounterSketch Studio™ and marketing into one, easy-to-use solution,” says Maren Rosen, executive director of bridal and jewelry. “Not only does it allow jewelers to brand themselves, but also creates that enhanced experience today’s customer is looking for when they walk into a jewelry store.”
After extensive market research, Stuller identified a common thread in consumer behavior: when shoppers were presented with interactive selling tools like prototypes or custom design programs, separately from one another, they responded positively, but still exhibited a desire for a more connected shopping experience. Using this knowledge as a springboard, Stuller started to build a solution that married low-cost inventory and an elevated customer experience through its digital tools, Stuller.com and CounterSketch Studio.