Hoover & Strong has announced a new white label auction service called myAuction™. This is an innovative service offered to jewelry retailers nationwide, allowing them to offer their own online auction service where their customers can sell their jewelry items to industry qualified buyers. The service is comprehensive because all processing, grading and cataloging is done at Hoover & Strong’s facility. The auction platform, accessed through the retailer’s website, allows the customer (the seller) to see their item at any given time, review the grading of the item, and even see a 360 degree imaging of the item. Once the auction ends, the customer can accept or reject the highest offer. If accepted, payment is processed within 24 hours. The retailer gains a happy customer and a commission for every item sold.