Last updateTue, 25 Apr 2017 11pm

What's New

Variety Gem updates website to better serve retailers

With a focus on their customers, Variety Gem has launched their newly updated website, www.varietygem.com, designed to offer an efficient and effortless online experience. It showcases Variety Gem’s attention to detail by providing full product images and information, on-going spotlight of new inventory, and announcements of upcoming events and tradeshows.

Announcing The Business Building System for Retail Jewelers

A better way to drive more customers into your store

Most independent retail jewelers struggle to get new customers. Few have any way of consistently getting referrals. And almost all jewelers would like their current customers coming back and spending more. “Now there is a solution,” says Wesley Murph co-creator of The Business Building System for Retail Jewelers.

Jewelers of America launches a Guide to its Professional Practices

(NEW YORK) - Jewelers of America (JA), the national trade association for businesses serving the fine jewelry retail marketplace, has announced the launch of “Cracking the Code: A Guide to Jewelers of America’s Code of Professional Practices.” “Cracking the Code” is a three-section guide that shows JA Members how to use JA’s Code of Professional Practices to build their business and increase profitability, customer satisfaction and customer retention. It is part of the JA website’s new eLearning Center at www.jewelers.org/elearning/.

MJSA publishes Handbook on Effective Pricing

(ATTLEBORO FALLS, Mass.) - MJSA, the U.S. trade association dedicated to professional excellence in jewelry making and design, has published “The MJSA Handbook on Effective Pricing: Determining Expenses, Selling Value, and Maximizing Profits.” The PDF publication contains the best of past MJSA Journal and MJSA Custom Jeweler articles on this perennially popular subject, offering strategies for pricing both finished jewelry and repair work.

StarCraft presents 2011 Christmas Flyer Program

StarCraft Diamonds, Inc. is proud to present its award-winning 2011 Christmas Flyer Program – an integrated marketing system proven to maximize advertising results. StarCraft’s Christmas Flyer Program consists of an 8 and 4 page flyer, boasting a variety of merchandise including hot trends and best-sellers. Retail price points range from $29-$6999, ensuring merchandise appeals to every demographic.