Last updateWed, 14 Mar 2018 3pm

What's New

Kelly Waters launches fashion jewelry line inspired by Italian design

Bella Cavo Collection to debut at Jewelers Summit and Atlanta Jewelry Show

Waters 4(BOSTON) - Kelly Waters, an industry-leading manufacturer of high quality fashion jewelry, has recently launched a new collection inspired by Italian fashion and design. The Bella Cavo Collection - which takes its name from the Italian phrase beautiful cable - consists of flexible cuff bracelets and rings crafted in sterling silver.

ASHI Diamonds launches the 2018 Diamond Gift Marketing Program - The Gift of Love

Ashi 2(NEW YORK) - ASHI is excited to launch their 2018 Diamond Jewelry Marketing Program: DIAMONDS - A Gift of Love. “The positive feedback and overwhelming desire of independent retailers around the US to ignite and promote their store’s diamond sales - 12 months of the year - has been extremely instrumental in the creation of this new marketing program,” states Mr. Pandya, Partner of ASHI Diamonds.

ASHI Diamonds Launches 2018 Bridal Program - Journey of Love

Ashi bridal 2(NEW YORK) - ASHI Diamonds is excited to launch their 2018 Bridal Program - Journey of Love. To fulfill every bride’s wish, ASHI has married the gracefulness of today’s modern bride with the timeless elements of her dream wedding. ASHI has brought together gorgeous new designs, as well as a selection of best sellers, and reworked some classics into an elegant and quintessential Bridal Collection.

ASHI launches Valentine Sweepstakes

(NEW YORK) - ASHI has announced the launch its Valentine Sweepstakes, to kickoff the Valentine Season for its retail partners. Retailers will be able to attract shoppers to their stores through various Social Media platforms.  The Sweepstakes provides ASHI retailers with a unique marketing opportunity to increase their customer base, as their social media posts are liked and shared, by their customers, friends, and beyond. This style of marketing has the potential to boost the independent retailer’s brand exposure and increase sales.


MJSA launches Jewelers Do It Better™

Consumer marketing campaign to drive jewelry sales

JDIB logo

MJSA, the trade alliance dedicated to professional excellence in jewelry making and design, has launched a new consumer marketing campaign, Jewelers Do It Better™, to generate enthusiasm for its members’ creations and drive retail sales. The campaign aims to promote not just jewelry in all its forms and styles, but also the manufacturers and designers themselves - their stories, their skills, and their authentic passion for making jewelry.