During the warm glow of a successful sale, a jeweler may not always pass along the clearest of information regarding care and cleaning of the customer’s new piece. Jewelers know that to properly care for a piece of jewelry, it should be taken to a jeweler once or twice per year for an inspection. But when jewelers communicate with their customers, this message doesn’t always come across.
Often they warmly tell their customers to, “bring it back anytime for a cleaning.” This well-intentioned statement can cause confusion. In the jeweler’s mind, this means an inspection and a cleaning. But the customer may hear, “how nice that I can bring it here for a cleaning, but I can do that at home too.”